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Why Digital Video Is Next Big Thing in Content Marketing


If content is king, video is its crown was coined in 1996 by Bill Gates. Since then the entire digital landscape has changed significantly. With high speed internet connections, laptops, smartphones, digital devices and cutting-edge technologies, most brands are moving their ad budgets from traditional media to digital.

Marketers are looking to spend as less as possible to reach their potential customers, because digital marketing has evolved over the years and continues to prove itself as one of the most effective and cheaper mediums.

While there are several factors that contribute to a successful digital strategy, content marketing is an integral element of your entire marketing plan. Content marketing is more than just advertising and creating compelling content is crucial in today's business world.

This is when video content trumps textual content. Here are some top reasons why you should consider video to text.

  • Boost your SEO

Firstly, videos content will no doubt boost your SEO . It increases the chances of a front page google result by 53 times!

  • Increased Engagement

Our brains process visuals faster than text. We’ve all heard this over a hundred times and it’s about time we implemented this. Illustrating a brand’s story, personality, product and mission via video is far more effective than a blog.

  • Higher Conversion Rates

Product videos on landing page can increase conversion by 80%. Also, users who watched explainer videos about a product have subsequently bought it.

  • Emotional Connect

An emotional video can be subtly play with the subconscious in a way that traditional content cannot, because of the various attributing factors like voice, facial expressions, music, characters etc.

  • Greater Reach

In the current era of content overload, video is apt to capture consumers’ attention. Also, many platforms, including Facebook, are in favour of videos and have greater organic reach than any other forms of content.

Just remember that going viral is not the only way to succeed. Instead, develop a video strategy that appeals to a very specific audience and their interests, instead of something that appeals to many people.

Keep your videos short and powerful as shorter videos have far more conversion rates. So, the ideal length of a video is best at one minute. Longer the video, higher the bounce rates. At the same time, don’t lose the chance of getting your message across.

Talking Tree’s core strength is film making, and this reflects in our videos. Take a look at our content and get in touch with us if we can help you with a video strategy.