Digital Done Different
“Digital Marketing” is that one of those fancy words you can throw around in meetings to seem more sophisticated? Or is there something more to it than meets the eye? Let’s delve into it and find out.
Digital marketing is any form of marketing of products or services that involves electronic devices.
Remember billboards? I don’t. Although still an integral part of marketing, these days nobody takes the time to recall them. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they’re already spending time: on the internet.
You want to grab their attention? Put it right in front of their eyes; their electronic device. Be it their phone, iPad, TV or even their laptops.
Now that the medium has been decided, let’s talk about you. The one thing that you have, that nobody else has, is the unique spirit of your brand. It stems from your vision, your mind, your ideas and your strengths. It’s a part of you. And ensuring that this part of you reaches the right target audience in the most easiest and efficient way is what Talking Tree does best.
Talking Tree believes that every brand has a story to tell. And that story must be communicated across a variety of media; be it print, film, digital or social media. But in a world overflowing with thousands of brands, it’s quite possible that YOUR story might get overshadowed. That’s where we come in to ensure that the spotlight remains on you.
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. Not to mention the cost of putting up an advertisement in print media. Moreover, there’s no sure-fire way to know if that advertisement was responsible for any sales at all. But with online marketing your ROI is well defined and computated with more clarity and detail.
The power of moving pictures still fascinates many even today. Video has risen up as the MVP of digital marketing. 96% of marketers invested in video marketing last year. Not only is it more effective, it also builds brand reputation. Video leverages on social media signals, social proof and testimonials from actual consumers who have previously availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the “trust” it generates from potential customers.
Just look at Talking Tree’s video testimonial!
We identify the most unique quality that defines your product, service or organization. We provide brilliant content, the perfect strategy and videos telling your brand’s story. We strive to differentiate your voice from the voices of all your competitors.
Tell us your story! We’ll make sure the world listens.