Talking Tree has always emphasized on the significance of Video Marketing. Being one of our specialties, we often remind our clients how a well thought out video can change an entire company’s overall image. When it comes to Branding Strategy, we believe that every business must create a better experience for their customers while promoting their products.
“Aaj Kuch Tufani Karte Hai”
Now I don’t know when was the last time you heard this but the last time I heard this, Salman Khan was in the middle of the sea in a broken-down shack with his bike conveniently parked next to him. He then zooms out of the shack while his bike transformed into a jet ski just before touching the water. On reaching the land, Salman hijacks a moving truck, pulls out a “Thumbs Up” bottle, looks straight into the camera and says “Aaj Kuch Tufani Karte Hai”
If content is king, video is its crown was coined in 1996 by Bill Gates. Since then the entire digital landscape has changed significantly. With high speed internet connections, laptops, smartphones, digital devices and cutting-edge technologies, most brands are moving their ad budgets from traditional media to digital.
Marketers are looking to spend as less as possible to reach their potential customers, because digital marketing has evolved over the years and continues to prove itself as one of the most effective and cheaper mediums.
Back in the days business used traditional media like radio, television and newspapers to establish their brand’s presence, but how are businesses achieving this in the current era?
Obviously, through the internet!!
Online shopping is more common than shopping in person. This is convenient and saves a lot of time and effort. Consumers don’t have to face the nagging salesperson, the traffic or parking problems.
Creativity has always been subjective. Or has it? Talking Tree’s right mix of ‘creative touch’ can truly change the way the world perceives your brand.
Think of Fried Chicken. What’s the second thing that comes to your mind? An Old Colonel in an apron? Well, that’s how you immortalize a brand. An effective design cements your product in the minds of your customers.
Stop rehearsing your elevator pitch and show them your company’s creative designs and logo. You won’t believe the number of sales a half-eaten ‘Apple’ makes these days.
When you are considering marketing your brand, it is crucial to approach it as a strategy rather than a tactic. This is where most brands fail!
Gone are the days of traditional media & online marketing where interruptive marketing was a hit.
What smart marketers are doing at the moment is moving towards offering solutions that will address customer pain points rather than approaching this game with a blunt sales pitch.
“Digital Marketing” is that one of those fancy words you can throw around in meetings to seem more sophisticated? Or is there something more to it than meets the eye? Let’s delve into it and find out.
Digital marketing is any form of marketing of products or services that involves electronic devices.
Remember billboards? I don’t. Although still an integral part of marketing, these days nobody takes the time to recall them. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they’re already spending time: on the internet.